Eildon Hills | Services

Experience That Moves Cemeteries and Funeral Homes Forward

The cemetery and funeral profession is built on tradition, but the challenges facing today’s operators demand more than traditional solutions.

The Eildons Group provides executive management, strategic consulting and specialized project support to independent cemeteries, funeral homes and their owners. Our perspective comes from decades of hands-on industry experience — operating businesses, building sales organizations, developing cemetery inventory, navigating regulatory and land-use challenges, launching new concepts, and finding new opportunities within established properties.

We approach each engagement from an owner’s perspective: What will improve the business? What will better serve families? What creates sustainable value over the long term?

Sometimes the answer is operational. Sometimes it is a new sales strategy, a redesigned masterplan, a new source of inventory, or an idea that hasn’t been tried before.

That is where we do our best work.

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The Eildons Group develops comprehensive cemetery masterplans that balance long-term inventory yield with the realities of local planning approval — the same approach that took Pleasant Hills Memorial Park from an un-marketed rural property to a cemetery drawing customers from well beyond a 25-mile radius, and grew sales there by over 100%.

  • Footprint design — maximizing usable inventory across burial, mausoleum, niche, and specialty sections, including natural burial, faith-specific sections (Jewish, Orthodox Christian), multi-depth burial for diverse communities, labyrinth ashuaries, and veterans’ sections
  • Planning jurisdiction filings — preparing and submitting masterplan amendments and entitlement applications to county and municipal planning authorities

Cemetery and funeral sales require a different playbook than most consumer categories. The Eildons Group builds pre-need and at-need sales programs, internet marketing, seminars, direct mail and referral strategies, lead-generation partnerships with estate planning attorneys and social workers, and bilingual/multicultural outreach — informed by direct experience taking a single property from a bankrupt, land-locked cemetery to one of the industry’s most celebrated turnarounds.

Strong inventory strategy is the foundation of a healthy cemetery. The Eildons Group designs creative and innovative inventory on a good, better, best structure so every family finds an appropriate, dignified option — applying the same best-use-of-land thinking behind projects like the tallest mausoleum in the U.S. and some of the first green/natural burial sections in the country.